Hi, I’m Daniela Paz — a Chilean graphic designer who’s been lucky enough to work in a few different corners of the world. I studied advertising design in Santiago, then moved to Buenos Aires, where I worked as a designer for the first time. During the pandemic, I ended up in Mexico, and after a year working with agencies there, I decided to try my luck and applied to a studio in the U.S.

Since then, I’ve worked with agencies and creative teams throughout Latin America, North America, and the UK — experiences that have all influenced the way I approach design. I’ve spent about a decade in the design and advertising world, with a focus on branding. I draw inspiration from illustration, art, pop culture, photography and reading. Right now, I'm also studying a Master’s in Branding Strategy and Identity, because I like understanding not just how things look, but why they should exist and communicate the way they do.