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Daniela Paz
Work
Side Quests
About
Daniela Paz
Work
Side Quests
About
Work
Side Quests
About

Graphic Laborer

Brand identity for Font Catalogue, an independent type foundry creating contemporary, utility-driven typefaces. A visual system that highlights structure, rhythm, and typographic voice.

Font Catalogue

Brand identity and packaging for a cannabis edibles brand. Soft visuals, friendly tone, and a warm, approachable look and feel.

Daydream

21.12

Visual identity for a free outdoor classical concert performed by young musicians and a university choir in Santiago, Chile. Inspired by the symphony’s three movements.

Le Matin

Brand identity for Grass, an analog AM radio station that exists only offline. A visual system inspired by field study practices and the physical world.

Grass

Rebranding and digital identity for INNK, a collaborative innovation platform. Brand system, website redesign, UI foundations and team implementation.

INNK

Brand identity for a Tijuana-born pizza project expanding to San Diego. Lettering, analog photography, illustration, and food truck collateral.

Tutto

Madreselva

Big fan of side quests

Senior brand designer with experience in branding, visual identity, and creative direction across LATAM, US, and UK. Craft, storytelling, and design with purpose.

Do you like to drink tea?

Graphic Designer
Brand Creative
Design Director
Creative Director

Daniela Paz
Graphic laborer

Work

About

Side Quests