Font Catalogue is Latinotype’s newest chapter. After more than 13 years shaping the typographic landscape in Latin America and beyond, they felt it was time for a fresh concept—one focused on offering fonts and custom type solutions built specifically for brands.
Font Catalogue brings together the best of both worlds: it acquires, distributes, and licenses typefaces from a wide range of designers, while also developing custom typography for brands that need something truly their own. Type for tech companies, independent restaurants, magazines, bold campaigns, and small creative projects that want to leave a lasting impression.
After winning the pitch, I led the development of the visual identity for the brand. I designed type specimens for Better Sans (their first release), created animations for social media, and designed their website. It was a particularly exciting challenge because, for the first time, my clients were type designers—people with deep technical knowledge and a strong perspective.
The process became a collaborative conversation, refining the logo and color palette together until we landed on a visual system that felt aligned and intentional.
The visual universe extended into stationery, OOH concepts, and a printed publication to showcase their typefaces at talks and typographic festivals.
You can explore their catalog and discover their first releases on their new website.
